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Morten Albaek : ウィキペディア英語版
Morten Albaek

Morten Noedgaard Albæk (born July 28, 1975)was CMO and Group Senior Vice President for Marketing, Communication & Corporate Relations at global wind turbine manufacturer Vestas Wind Systems A/S. Morten Albaek has an academic background in History and Philosophy and is an Honorary Professor in Philosophy and Education at Aalborg University.〔(【引用サイトリンク】title=Læserne spørger: Morten Albæk | Information )〕 He is also the only Scandinavian ever to be selected four times for the Internationalist’s ''Top 100 Most Influential CMOs in the World'',〔(【引用サイトリンク】title=The Internationalist Announces its Annual List of 100 Marketing Leaders )〕〔(【引用サイトリンク】date=22 May 2012 )〕 was declared one of 18 ''Global Champions'' in 2011,〔(【引用サイトリンク】title=The Internationalists of the Year 2011 )〕 and one of 50 ''Global Marketing Leaders'' in 2012.〔(【引用サイトリンク】date=13 December 2012 )〕 He was appointed ''Global Thought Leader'' by Recharge in April 2013〔(【引用サイトリンク】title=Recharge Thought Leaders -Recharge News )〕 and appointed by Recharge in 2014 as one of the world’s 40 new energy leader under 40 whom can change the energy mix of the planet.〔(【引用サイトリンク】title=Recharge4040 | Making Wind for Prosperity a reality - Recharge 40 | 40 )〕 Finally, he was selected in 2014 by Fast Company among the 1000 most creative business people in the world.〔(【引用サイトリンク】title=Introducing Fast Company's Most Creative People In Business 1000 | Fast Company | Business + Innovation )
Rooted in academic philosophy, Morten Albaek believes in creating an ''enlightenment economy'' as the antithesis to the ''experience economy'', and in merging capitalism and humanism (the two “isms’’ that have dominated Western culture for more than 500 years) into ''Capitalistic Humanism'', which serves as a cognitive and ideological frame for creating sustainable change.〔(【引用サイトリンク】title=IEG 2014 - IEG's 31st Annual Sponsorship Conference - Sponsorship.com )
== Career ==

Morten Albaek started his career in Danske Bank, Denmark’s largest financial corporation,〔(【引用サイトリンク】title=Danske Bank - ecbs.org )〕 where he spent over six years in various Marketing functions, eventually being Senior Vice President and head of the area of Business Innovation & Customer Insights. During his time at Danske Bank, Morten Albaek was acknowledged as ''one of the five most influential business executives in Denmark under the age of 40'',〔(【引用サイトリンク】title=Danmarks mest magtfulde m�nd under 40 �r )〕 and was awarded the EU’s ''best collaborative private/public partnership'' for his work on the bank’s Literature Sponsorship. Morten Albaek pioneered the Financial Literacy Program〔(【引用サイトリンク】title=Financial Literacy )〕 for which he received the honour of having the case published in the UN Global Compact’s yearbook.〔(【引用サイトリンク】date=24 June 2011 )〕 He would later have a second case published whilst at Vestas, making him the first person ever to have two cases published in the same yearbook for two different companies.〔
Morten Albaek joined the renewable energy industry and Vestas in 2009 as CMO and Group SVP of Group Marketing & Customer Insight.〔(【引用サイトリンク】title=Samfundsrevser skal sælge vindmøller - Navne | www.business.dk )〕 After widening his scope to incorporate Communications and Corporate Relations, he now sits in his current position which includes responsibility for all global commercial activities across Marketing, Communication, Public Affairs, Market and Competitive Intelligence, and New Segments Development. he left Vestas on May 7th 2015〔(【引用サイトリンク】title=Profile )
At Vestas, Morten Albaek has envisioned and developed many key projects and campaigns, such as WindMade, the world’s first global consumer label for a single energy source and the first ever label to be endorsed by the United Nations.〔(【引用サイトリンク】title=United Nations and Climate Change )
Additionally, Morten Albaek launched (Wind for Prosperity ), an innovative, commercially-based business model to bring affordable and reliable electricity to rural populations that currently lack it. Anchored on wind power technology, (Wind for Prosperity ) creates an opportunity for businesses, governments, and financial institutions to combine their talents to improve people’s lives and generate risk-adjusted returns for private investors. (Wind for Prosperity ) was launched in collaboration with various key partners such as Masdar, the Carbon War Room, Econet Wireless, (DI Frontier ) and (EPGE ).〔http://windforprosperity.com/#partners〕〔http://www.vestas.com/en/media/~/media/41ba3b3594ff4794be300964e24605f3.ashx〕 (Wind for Prosperity ) has been endorsed by key public figures such as Richard Branson who says “''Wind for Prosperity has enormous potential to change millions of lives forever while sustaining our planet and turning a profit''”〔https://www.youtube.com/watch?v=HfO5dWnaLM8〕 and Kandeh Yumkella, the United Nations Secretary-General’s Special Representative and Chief Executive who says “''We need new and good technologies to help the energy poor access clean, reliable, affordable and modern energy services to manage their everyday lives. If good technologies can’t be financed, an energy revolution is impossible. Vestas’ Wind for Prosperity will help transform lives and communities.''”〔
Morten Albaek was awarded the ''Brand Excellence prize'' in 2011〔(【引用サイトリンク】title=:: World Brand Congress 2013 :: )〕 in India for “having created a communication concept that can change the world”. He won, as the first non-American, ''AWEA’s Advocacy prize'' in 2011〔(【引用サイトリンク】title=Vestas Wind Systems receives Wind Energy Advocacy Award for WindMade™ at AWEA Wind Energy Fall Symposium 2011 )〕 for “having created the most groundbreaking communication concept in the wind industry for the last 30 years”. In the 2012 book (The Zeronauts: Breaking the Sustainability Barrier ) by John Elkington, WindMade is highlighted as one of the world’s 50 most ground-breaking and innovative green initiatives with Morten Albaek being recognised for his efforts alongside other global leaders within sustainability such as Ban Ki Moon, Al Gore, Bill Gates and Muhammad Yunus.
Finally, and in addition to his academic and professional merits, Morten Albaek is a prominent character in the public debate about society-related subjects. He is the author of three books ''Generation Fucked Up?'' (2005),〔(【引用サイトリンク】title=Generation fucked up af Morten Albæk (E-bog) - køb hos SAXO.com )〕 ''Encounters Between What You Say and What You Do'' (2008)〔(【引用サイトリンク】title=Nedslag af Morten Albæk (Bog) - køb hos SAXO.com )〕 and ''The Average Human Being'',〔(【引用サイトリンク】title=Det gennemsnitlige menneske af Morten Albæk & Stig Matthiesen (Bog) - køb hos SAXO.com )〕 a Danish no.1 Bestseller published in June 2013.〔(【引用サイトリンク】title=Bestsellerbøger i 2013 - De bedste bogudgivelser i 2013 )

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